Face2Face

Face2Face

Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections

Book - 2012
Average Rating:
Rate this:
Baker & Taylor
Offers advice to businesses on using Web 2.0 technology to build direct relationships with clients and customers.

Book News
King (digital services director, Topeka & Shawnee County Public Library) explain the keys to making social media work for your organization. They are listening, authentic communication, and joining in on social networks beyond your own website. Writing in a casual style, he recommends that organizations also use a casual style, coupled with quick and honest responses. Some of the examples relate to work in libraries or events in Topeka, Kansas. Annotation ©2012 Book News, Inc., Portland, OR (booknews.com)

Independent Publishing Group

Presenting a practical guide for any organization that aspires to create direct, deep, rewarding relationships with its patrons and prospects, social media expert David Lee King goes beyond Facebook and Twitter to demonstrate how a range of Web 2.0 tools and techniques can be used to start and sustain conversations and humanize the organization in the eyes of those it seeks to serve. Suggesting myriad ways to connect with customers using photos and video, communities and networks, and specific tools such as blogs and location services, King uses real-world examples to illustrate the dos and don’ts of using social media. The book covers topics including responding to criticism, listening to consumers, creating an approachable tone, and designing a human-centered site, as well as explaining all the critical components of any effective customer-engagement strategy.

Publisher: Medford, N.J. : CyberAge Books/Information Today, Inc., c2012
ISBN: 9780910965996
0910965994
Characteristics: xvii, 194 p. : ill. ; 21 cm

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Recommendations

Subject Headings

  Loading...
No similar edition of this title was found at MPHPL.

Try searching for Face2Face to see if MPHPL owns related versions of the work.


  Loading...
[]
[]
To Top