Console Wars

Console Wars

Sega, Nintendo, and the Battle That Defined A Generation

eBook - 2014
Average Rating:
7
3
1
Rate this:
Following the success of The Accidental Billionaires and Moneyball comes Console Wars--a mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the video game industry.In 1990, Nintendo had a virtual monopoly on the video game industry. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But that would all change with the arrival of Tom Kalinske, a man who knew nothing about videogames and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat and bold ideas of his renegade employees, transformed Sega and eventually led to a ruthless David-and-Goliath showdown with rival Nintendo.The battle was vicious, relentless, and highly profitable, eventually sparking a global corporate war that would be fought on...
Publisher: 2014
ISBN: 9780062276711

Related Resources


Opinion

From the critics


Community Activity

Comment

Add a Comment

k
kwsmith
Jul 30, 2017

This thick business biography tells the story of Sega's rise and fall in the early 1990's as Nintendo, Sega, and Sony re-invented the gaming console and fought a pitched battle over the lucrative North American market. I enjoyed the candid behind-the-scenes descriptions of the political fighting and maneuvering between Sega of Japan and Sega of North America. Although this book focuses mostly on Sega, I found Sony's story most fascinating. The subject matter is very interesting, but the writing unfortunately isn't very strong.

m
mammothhawk229e
Jun 02, 2017

Great idea for author to interview mostly former Sega & Nintendo employees.
I certainly do remember the catchy Sega commercials in the 1990s or the senate hearings over Mortal Kombat's fatalities scenes.
Increased competition in video games & TV programs forced complacent Nintendo to be better.
Jealous Sega Japan internal war with Sega USA didn't help.

e
efngpo
Jul 08, 2016

Nintendo is better than Sega. No offense even though I had a Sega Genesis but the Nintendo Project Reality/Nintendo 64 was the first console I played as a kid

r
Rav3nclaw
Feb 08, 2016

A very informative book about the rise and fall of SEGA and its impact on the Video Game Industry. It is written from the perspective of Tom Kalinske, who spearheaded the marketing of SEGA within the North American HQ. It gave me a greater appreciation for the history of video games, especially with how Nintendo and SEGA shaped the industry.

s
soojiny33
Dec 22, 2014

good book. I liked it a lot. you might not believe me, but I am a 8 year old boy who read this. i wish i could have a SNES or a NES. it is about how former Mattel worker Tom Kalinske turned Sega, a small arcade company, into a company that fought Nintendo greatly... until the Sega Saturn and Donkey Kong Country turned the tide and gave Nintendo the advantage.

BCD2013 Jun 17, 2014

NYPL Staff Pick
Details how Sega rose from obscurity with the help of former Mattel executive Tom Kalinske. Kalinske exploited the limitations of video games and grew the company in such a way that Sega became a worthy competitor to Nintendo.
- Jenny Baum

BCD2013 Jun 17, 2014

NYPL Staff Pick
Details how Sega rose from obscurity with the help of former Mattel executive Tom Kalinske. Kalinske exploited the limitations of video games and grew the company in such a way that Sega became a worthy competitor to Nintendo.
- Jenny Baum, Jefferson Market

Age

Add Age Suitability

e
Edward4874
Mar 31, 2016

Edward4874 thinks this title is suitable for between the ages of 11 and 99

c
Cade2016
Mar 16, 2016

Cade2016 thinks this title is suitable for between the ages of 1 and 99

s
soojiny33
Dec 22, 2014

soojiny33 thinks this title is suitable for between the ages of 7 and 99

Summary

Add a Summary

e
EthanJohnson126
Aug 05, 2016

Detailing the battle between Sega of America and Nintendo of America in the 1990 to 1994 period, Console Wars is a stylized account of a video game battle that defined the home gaming industry. The narrative-style book is mainly told from the perspective of Tom Kalinske, president of Sega of America, detailing his contributions to the marketing push which allowed Sega's console the Genesis to take a 55 percent marketshare in 1993 over the Super Nintendo.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number

Recommendations

  Loading...

Find it at MPHPL

  Loading...
[]
[]
To Top